The world is increasingly shifting toward customer experience with the help of customer relationship management (CRM). Customers are increasingly demanding personalised and integrated engagements from the brands they consider and buy. A recent survey conducted by Salesforce reveals that millennial value superior and customised experience as much as or at times, more than the real products and services purchased.
To realize their mission, enterprises need to focus on integrations with Salesforce to ensure that their customer experience strategy aligns with the latest inventions and techniques driving the present market scenario. Besides, Salesforce is exploring multiple possibilities by experimenting with the latest technologies such as artificial intelligence (AI) to make customer information available to the organizations. Although the market has several CRMs available, Salesforce takes the lead owing to its multi-faceted features that help enterprises in adopting new customer engagement strategies. To enable companies to deliver such data-driven, personalized customer experiences, Salesforce is constantly working on advancing its customer data platform. In May 2019, Salesforce Blockchain was launched. Salesforce Blockchain can help create blockchain networks, workflows and apps. Simply put, the central goal of such a service is to enable Salesforce clients to access and share data (in a secure manner) with a diverse and dynamic set of partners. And a distributed ledger helps plugs the ‘trust gap’ to deliver new customer experiences. Thus, Blockchain can help organizations do away with unnecessary costs and inefficiencies by saving, tracking and verifying data from every partner in the network.
Many such companies are listed in APAC CIOoutlook along with their offerings that point that Salesforce is bringing revolution into the CRM space.
We present to you APAC CIOoutlook’s “Top 10 Salesforce Consulting/Service Companies - 2019.”
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