Beryl8: The Platinum Touch for Salesforce

Beryl8 and Salesforce have indeed taken customer relationship management (CRM) to a whole new level. Enter Beryl8, a Salesforce reseller and platinum consulting partner that applies its experience of almost ten years in Salesforce arena. “We are one of the few Salesforce partners in Asia that addresses a complete range of Salesforce modules that include Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Analytics Cloud, to App Cloud,” says Apisek Tewinpagti, Co-founder and CEO, Beryl8.

With a holistic approach to unleash the power of Salesforce, Beryl8 analyzes the clients’ requirements, determines the complexities in the design and deployment of the solution, and formulates a CRM and cloud strategy for them before delivering services and building those solutions on the Salesforce platform. With the goal to deliver the best practices, the firm offers the solution to ensure data integration by connecting legacy systems, ERPs, and databases with each other to leverage the existing set of systems at the client side.

The company offers BO, a specialized product which automates customer engagement, an integral part of the sales process. Businesses can hold and manage conversations in messaging applications such as Facebook Messenger, LINE, and other chat applications through bots built on BO. Clients can understand the customer queries and respond immediately via bots. BO facilitates real-time delivery of knowledge about their preferences to businesses. After knowing the customer intent, clients can refine the customer engagement strategy and develop new marketing campaigns.

BO also collects the customer feedback through in-built surveys and thus plays a crucial role in retaining the old–customers.

Beryl8 not just simplifies customer engagement with BO, the firm also unleashes the power of Salesforce through its mobile sales application. Sales professionals can manage leads, accounts, and opportunities in one system with the application. They can track inbound leads and monitor sales revenue forecasts in real-time. Reports and dashboards render a panoramic view of sales data.

Beryl8’s customer success team is a key element in ensuring the success of its proprietary and Salesforce-based products. The firm signs service level agreements that encapsulate four types of severities. From query of medium level complexity to critical problems, the company solves business and operational issues with proactive monitoring and persistent administration. Typically, the customer queries are solved by the support team and forwarded to the expert team or Salesforce support team in case of escalations.

In the journey so far, Beryl8’s expertise has contributed toward the success of numerous businesses. For instance, a banking industry in Thailand sought a solution to build a database of customer information and equip the sales team with more functional capabilities. Beryl8 implemented Sales Cloud and Service Cloud platform for the retail and corporate banking operations. After the deployment, the client could manage leads and analyze businesses through reports and dashboards. The sales team can create a sales plan and have their managers review it in real-time. With these real-time benefits, sales managers can always see the performance of the overall work process, and step in with help whenever they deem necessary. Eventually, the banking industry could improve the performance of its sales team.

Beryl8’s founders focus on creating a spate of success stories akin to the Thai banking industry to emerge as a major regional player in the Salesforce arena. The firm aims to establish its footprint in the Philippines, Vietnam and Indonesia. Beryl8 also focuses on connecting clients to the power of machine learning and IoT.