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There exists a humorous graphical metaphor that elucidates various communication pitfalls in the distribution of tasks required to complete a product development process. Called a ‘tree swing cartoon,’ the metaphor depicts how different departments within an organization interpret a tire swing attached to a tree, and how starkly these interpretations deviate from the client’s actual intentions and requirements. Over the years, the tree swing cartoon analogy has become a popular method to address project management issues as well as illustrate the waterfall delivery approach of software development. The waterfall model was a prevalent practice when three engineers involved in building systems for the Ministry of Defense founded CrimsonWorks in 2002. To overcome the ever-present gulf between customers’ requirements and the systems delivered to them, the pioneers at CrimsonWorks embraced an agile methodology for software development.
CrimsonWorks devises innovative processes for software development and crafts technology solutions that create positive business outcomes through a continuous integration approach, allowing clients to dynamically alter and customize the software while it is being developed. “Our primary goal is to bridge the gap between technology and business to help organizations overcome the challenges and limitations that they face in enhancing their productivity and overall business growth,” states Tng Chee Hiong, co-founder of CrimsonWorks. While the continuous integration approach has predominantly remained the company’s core over the last 16 years, the migration of CrimsonWorks’ innovative solutions to the cloud is the most significant evolution.
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