eBlueprint: Boutique Digital Transformation Consultancy

Digital transformation has become highly essential in today’s modern world as it allows organisations to stay connected, informed, and technically savvy. Salesforce has been the driving force of this trend, revolutionising businesses of all sectors. It is well established today that Salesforce Clouds are worldleading platforms for innovation and implementing worldclass solutions. There is no doubt that companies have had and will continue to have varying levels of success by tapping the unrivalled power of Salesforce. However, implementing and managing Salesforce demands steadfast commitment and technical expertise to achieve the desired goals. As businesses lack necessary resources and skills, they look for a reliable consulting partner who can guide and educate them throughout the Salesforce journey from implementation to making the most out of Salesforce.



Enter eBlueprint.



As a leading Salesforce partner, eBlueprint is dedicated to enable, support and augment organisations’ digital journeys. “Our mission is to take our clients and Salesforce’s clients on an enlightening and innovative journey that will unlock the power and potential of all the Salesforce Clouds providing a world-class solution and an outstanding user experience,” states Richard Lynders, Founder and CEO of eBlueprint.



Being in the business for nearly two decades, eBlueprint has a proven track record in Banking, Finance, Utilities, Retail, Federal and State Governments across Australia and New Zealand. eBlueprint leverages its platform and technical experience to help customers reap the complete benefits of SaaS products and solutions on the market. They partner with and develop robust design-led solutions for Salesforce, AWS, Azure and IBM, and offer extensive integration capabilities with MuleSoft and Dell Boomi.



One of the major reasons that eBlueprint becomes the go-to partner is its complete focus on the client’s success, the client-first approach and eBlueprint’s solutions that clients use to deliver first-class products, services, and experiences to their clients is what makes them second to none. The company’s core values, services, and teams are based on ‘quality over quantity, and they are well-equipped to deliver value for money for their clients.



Unparalleled Expertise at Hand



Companies and governments need to develop and adjust their businesses and operations rapidly in today’s fastpaced world.

Some of the common issues that eBlueprint has observed in the space include:



Enterprises and governments generally underestimate the impact and necessity of Change Management when introducing Salesforce into their organisations. Instead of emphasising strong functional and UX capabilities coupled with Salesforce Experts to work ‘with the platform,’ the majority of the organisations invest time and money to develop large custom implementations that are costly and hard to maintain. Lastly, despite thirdparty products and Salesforce DX, organisations still struggle to manage large and complex environments using modern DevOps methods, resulting in low delivery speed.



Grounded in the principles of service design, eBlueprint’s unique approach is firmly focused on ensuring the needs and desires of its customers – and their customers are met. “We collaboratively consult with our clients to identify ‘quick wins’ providing measurable benefits, even during volatile times, thereby enabling our clients to utilise Salesforce as a strategic industry differentiator,” accentuates Lynders. The company has developed technical solutions that can accelerate the agility of its customers, whereby they can adapt and evolve rapidly. Lynders adds, “Our approach to overcoming challenges with our clients is to have them as a part of the journey proactively working together to provide success that is aligned with client outcomes.” Based on its experience, working with a large number of clients of different sizes and industries, the company has realised the significance of being open and transparent, understanding the business requirements of clients aligned with project outcomes, strong technical leadership, and Executive sponsorship.



A large part of digital transformation has to do with evolving customer expectations and experience. With the help of the Salesforce Marketing Cloud platform, eBlueprint allows businesses to know their consumers, engage them, and personalise their experience with intelligence. The company also empowers clients’ marketing automation with its certified Marketing Cloud implementation specialists. “Our consultants leverage Marketing Cloud to integrate and connect with every customer, personalise every customer journey, automatic updates for all the new features, extended use of custom apps, market with trust and security,” explains Lynders.



Along with improving engagement with the customer base, it allows clients to find new ways to communicate and reach their targeted audience through clever email and push notifications or by utilising the power of social media to target your audience selectively.

eBlueprint’s deep expertise in Salesforce Marketing Cloud and its breadth of service will simplify clients’ journey and enhance their experience with their brand. Just as an architect would provide a complete set of blueprints for a building, the company offers a UX Architectural Guide, full specifications for the digital experiences they design. This gives clients a clear picture of the user experience and interaction model and ensures a smooth development process.



Driving Results with a Proactive Approach



Over the years, eBlueprint has helped several businesses and governments in their journey toward digital transformation, maximising the benefits of cloud solutions, integration, and optimising digital business. To illustrate this aspect, Lynders cites a client success story involving a large and complex Government Agency in Australia. The Government Agency struggled to implement digital transformation using Service Cloud, Health Cloud, Experience Cloud, Vlocity and MuleSoft. eBlueprint stepped up and helped by providing expertise in agile delivery for the Salesforce platform transformation, complex discovery and UX for digital services based on a best practice implementation. eBlueprint also provided deep technical expertise in the architecture, design, and development integrating Salesforce with various systems including SAP using modern API Management.



"Our mission is to take our clients and Salesforce’s clients on an enlightening and innovative journey that will unlock the power and potential of all the Salesforce Clouds providing a world class solution and an outstanding user experience"



At the other end of the spectrum, the company collaboratively worked with smaller and medium (SMB) size organisations to digitally enable and optimise their current businesses. SMB challenges frequently relate to having limited or adequate resources and lack of vision or understanding coupled with the need for a rapid return on investment (ROI). “Aligning our consultive approach with SMB clients, we’ve managed to successfully simplify, educate and accelerate value from the Salesforce platform,” explains Lynders.



Charting a Future Rooted in Success



“Success is a team sport comprising of outstanding contributions from our clients, eBlueprint and Salesforce,” highlights Lynders. eBlueprint embraces and reflects on Salesforce’s unique culture built around the concept of Ohana (Whanau in our region), the idea that they are all bound together as an extended or chosen family. At eBlueprint, family includes customers, employees, partners and communities. “Our current and future clients can be rest assured of the care, empathy and respect we bring when co-designing and implementing innovative solutions that are reflective of their brand and culture,” concludes Lynders.