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In every boardroom in Australia the words “We need a CRM” is said at some point. What Mark Wheeler, Founder and Director of Stratiform Business Solutions, sees different from other Salesforce partners is the need for that CRM to be implemented with conviction from senior management. By design Salesforce is sold as an “Out of the Box, CRM solution” created for the sales team and the marketing team to align better. Any CRM out there can help the two commonly divided divisions to align better. But the gap in the market indicates that Salesforce, the number one CRM in the world, is commonly implemented without being properly aligned to the business, not executed correctly to allow for growth, and that’s mostly due to the relationship between the implementation partner and the company being an impersonal one. Frequently moving an established business from spreadsheet to Salesforce is not only daunting but requires less of a technical hand than one would think. Mark says, “We believe working with companies face to face, hearing their issues, understanding their goals and working with them to offer value to their business is the number one priority”. This philosophy allows Stratiform to implement Salesforce with great success.
Offering Value
Identified early in a Salesforce Implementation is the lack of defined processes within a business. Not uncommon for a company to grow and flourish without any processes, but the execution of a CRM quickly identifies this gap in the business. Stratiform thrives on working together with businesses to identify and rectify the need for processes to allow the business to align as a team and grow further in their success. Once put into effect, these processes allow for a structured and focused view on pipeline, forecasting, key account management and marketing efforts within the CRM. “We help our clients elevate their business through this gap analysis and through the implementation of their CRM,” says Wheeler.
What’s the difference?
The average Salesforce consultancy seems to thrive on cookie cutter implementations, forcing their clients into a box or blowing out the price to exorbitant levels and costing the business thousands of unnecessary dollars.
From Spreadsheets To Salesforce, We Help Our Customers Move To A System That Allows Clear View Of Pipeline, Forecasting Accurate Data In Real-Time
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