Adyen: Reinventing Payments for Global Businesses
Taking a cab ride, shopping, streaming music, lodging reservations for travel, paying for healthcare or just depositing or transferring money, modern-day payment systems are connecting buyers and vendors in ways that are cashless and effortless. While the payments industry is still on the move, paving the way forward is Adyen [Euronext:ADYEN] that is reinventing payments for global businesses. True to their name 'Adyen,' that means "Start over again" in Surinamese, the company rebuilt the infrastructure directly connected to card networks and local payment methods across the world to provide an all-in-one payments platform that grows the customer's business from day one.
Adyen enhances shopper data insights to merchants and enables merchants to accept payments in a single system, augmenting revenue. This is a major step up from payments technology comprising a mélange of systems built on obsolete infrastructure. It was this outdated payments system, that motivated a group of entrepreneurs, including Pieter van der Does and Arnout Schuijff to found Adyen in 2006, with the goal to simplify and accelerate global payments. Since then, the company has grown from a startup into a global operation, averaging double-digit annual growth since 2007.
In addition, Adyen is a certified Salesforce partner. It offers LINK cartridge for Salesforce Commerce Cloud, to help businesses roll-out across markets quickly, and manage multiple storefronts in a single platform. Adyen’s dedicated support team is on-hand to ensure the whole process runs smoothly and efficiently. The company has been awarded Technology Partner of the Year at The Commerce Cloud Partner of the Year Awards 2017 for the largest percentage of Commerce Cloud client growth while maintaining a high-quality LINK cartridge and a strong level of engagement within the Commerce Cloud community.
One-Size-Fits-All Transaction Management System
Adyen provides a single payments platform to accept payments anywhere on any device. It serves as a one-size-fits-all transaction management system, supporting all credit and debit card payments, including Visa, MasterCard, American Express, Diners Club, and others. The platform also accepts Apple Pay, Android Pay, Giropay, iDEAL, and others. Adyen's fees and commissions will depend only on the amount the user is transferring.
The company delivers frictionless payments across online, mobile, and in-store terminals, flexible payment solution for marketplaces, and fosters unified commerce with best customer experiences on any channel. Adyen's platform features global acquiring with local payment connections worldwide, key payment methods anywhere in the world, risk management to protect the clients' business using data, revenue optimization for higher revenue, and data-rich customer insights from all channels and locations. Alongside English, the platform can be used in Spanish, Portuguese, and French.
Without having to enter any sensitive information on other applications, Adyen offers clients its specialties of online payment service, online payment system, online payment processing, payment service provider, and others. Through groundbreaking tactics, Adyen focuses on shopper outreach challenges and aims to replace classic credit card- mobile wallet combinations with modern mobile/one-touch payment methodologies.
The company has been awarded Technology Partner of the Year at The Commerce Cloud Partner of the Year Awards 2017 for the largest percentage of Commerce Cloud client growth
The platform's RevenueAccelerate uses automated machine learning to build intelligence and enhance payment approval. With Adyen, a reliable partner for managing point-of-sale payments, users can forget about checkout queues and lost sales, as all Adyen terminals are NFC-enabled, supporting contactless payments. The platform is EMV-certified, and also offers remote management services for in-store hardware. Payers can also pay in their own currency, given that the tool supports Dynamic Currency Conversion (DCC) and offers conversion optimization.
Exhibiting a dramatic shift from traditional, time-consuming payment methods, Adyen is now enabled on all bustling markets, with more than 4,500 clients around the globe. Adyen serves industrial bigshots such as Facebook, Uber, Netflix, Spotify, Microsoft Corp. Etsy Inc., and L'Oréal. Based on their near triple-digit growth rates and their high-spirited drive to succeed, Adyen is competing effectively against companies such as PayPal, Worlday Inc., and Global Payments Inc.
From its primary base in Europe (headquartered in Amsterdam, Netherlands), Adyen has donned a more pronounced role in the U.S. considering its recent deal with eBay Inc. The online shopping honcho has announced that Adyen would soon become its primary partner for payments efforts. This move shall relegate Adyen's compeers to a lesser role on the eBay site.
The Adyen Formula
With rich experience in the payments industry and the architecture of advanced payment technology solutions, van der Does as the President and CEO of Adyen with Schuijff as the CTO of the company, lead Adyen with the 'Adyen Formula' benefiting all merchants; making good choices to build an ethical business and drive sustainable growth for their merchants; working as a team across cultures and time zones; including different people in their work to sharpen the company's ideas; getting in direct touch with the customer over the phone rather than email; creating their own path with their speed, unslackened by 'stewards', and determined to launch fast, iterate, and talk straight. As a result, Adyen is defined by streamlined and efficient payment procedures alongside instant access to support.
What Sets Adyen Apart?
Unlike many of its rivals, Adyen received a banking license in Europe last year which allows the company to undertake the direct settlement of funds from its account to the accounts of the merchants who use Adyen for payment processing. This enables Adyen to differentiate itself through its array of banking charters that ensure "enhanced performance and reliability".
Risk management is an integrated module in Adyen's payment facilitation strategy, which ensures payment transparency. The platform streamlines payment processes with a special Revenue Protect feature, which will keep fraudsters away. All devices are PCI-DCC enabled, and fully certified for EMV Chip & PIN, EMV Chip & Sign, magnetic swipe credit, and debit transactions, and Adyen guarantees full security for clients' information.
Going Public and Beyond
In view of the recent tech IPO ingress into payments, Adyen went public in Europe’s largest tech offering of 2018. Adyen's successful IPO is expected to encourage U.S.-based financial-technology companies into pursuing public offerings themselves.
Adyen's foray into Asia is underway. However, the payment landscape of Asia is dissimilar to that in Europe and the U.S. While in Western countries, credit-charge usage is highly prevalent, it isn't so in Asia. eWallets and online payment options such as Alipay, WeChat, and Paytm ease the payment processes for Asia without cards, and consequently, partnering with these companies is considered a smart move for Adyen to access the huge market of Asia.
Adyen is today being used to facilitate eCommerce, omnichannel, and mobile transactions enhancing corporate Salesforce. Driven by the sole incentive to streamline payment and help money move without hassle, Adyen is now fully enabled to meet all common financial requirements.